About the Artist and The Company
As a designer and jewelry artist, Ronaldo has spent thousands of hours honing his skills. Through superior workmanship, incomparable attention to detail, and his unique style, Ronaldo has become known as one of the premier, handmade jewelry artists in the United States.
Ronaldo has created and copyrighted nearly 900 designs. He uses only the finest raw materials, including 14k gold wire, platinum, and Argentium silver to create his masterpieces. Once his designs are sculpted in metal, Ronaldo compliments them with superior quality gemstones, semi-precious stones, cameos, and pearls.
As a successful career artist, Ronaldo has enjoyed 30 years of success. His designs have been sold in over 900 different jewelry stores, and have been represented by more than 1,000 sales professionals in 35 states and 5 countries.
Many of the jewelry-making skills handed down through the Needham family tree have been lost by much of the industry. “When you hear that nothing is made the way it used to be, please know that we use jewelry-making methods that many people no longer use,” explains Ronaldo.
"My father still helps with the business," said Ronaldo. "He oversees the sketching process, shares formulas on bending metal, and occasionally attends his favorite shows, but his hands prohibit him from actually building the jewelry."
In the United States, there are about 20 or so “master artisans” who are recognized within the community of jewelry artists as specialists in creating works in mainly one area. One may be an expert at rings, another may be an expert in setting pendants or medallions, but it is rare to find an artist who can “do it all”.
Ronaldo can, indeed, “do it all,” and his weaving and braiding skills are unmatched by any other artist. He has perfected working with 14k Gold and Platinum, quite a different league than 14k Artist wire or Silver. The materials he uses are so hard that it is like trying to bend and twist a coat hanger with your fingers. Imagine trying to wrap a coat hanger around a pretzel without scratching or denting the hanger or breaking the pretzel!
Take a close-up look at his work, and see for yourself. You won't find scratches or dents in the wire or on the stone. What you will see is an unsurpassed level of vision and intuition, a degree of artistry seldom achieved.
Under Ronaldo's expert guidance, 48 artisans are continually being trained in his method for creating fascinating and beautiful art. It takes years to become a master craftsman, and under the instruction of Ronaldo, many have achieved the position of being named true masters.